Our Story

Originally marketed as "Broken Beyond Belief" or "Triple B" we launched in 2015 within the Japanese modified car scene, with a tongue in cheek nod to the reliability of such cars (or lack of!).
Once the brand gained speed, many began to apply it to mental health, physical health, finances, the state of the world - any application that fit the phrase. Online sales boomed and our original range of printed T's and stickers shipped worldwide.

Fast forward to late 2019 and the label streamlined to become BROKEN, with the launch of the new logo and branding, gearing up for a huge new range of clothing...

...and then Covid hit.

As a family run small business, like many this hit us hard, but on coming out the other side we took a plunge, purchased another company and eventually merged it with our own, finally giving BROKEN a bricks and mortar store where we stock our growing range of unisex clothing alongside some other exciting casual brands and formal gents suits.

The re-brand has also inspired us to take a close look at the ethics of garment manufacture